5 Unexpected Ways Logos Can Improve Your Social Media Campaign

5 Unexpected Ways Logos Can Improve Your Social Media Campaign

Did you know that having a logo could actually boost your social media campaign?

How you wonder, right?

I also didn’t think that having a logo could mean much for my small freelance business until I thought of getting one and so I decided to look for the best logo designers that I could afford.

A logo, especially on your website, helps site visitors to identify your business. A logo will also increase your online presence. This has made well-designed logos important components of an online marketing strategy.

Still wondering why a logo is important to your social media campaign? Let’s find out!

social media campaign

social media campaign

social media campaign

social media campaign

1. It will Give your Social Media Campaign a Visual Representation

If you have a well-designed logo, you need not explain to people what your brand is. The logo speaks for itself and your brand.

Why is this important for your social media campaign? When people see your logo on social media they want to see something that tells them about your brand. If it’s creative enough they will remember it which means they will remember your brand.

2. It will Attract Clicks

A logo is your sense of identity. Is your sense of identity attractive to your audience? If your answer is yes and your logo effectively communicates who you are and what you’re about, it might just be the visual in the campaign that attracts you a new click, a lick, a re-share or a re-tweet. This definitely gets your campaigns more visibility raising their effectiveness.social media campaign

Have a logo that is attractive enough to make more people curious and fascinated enough to want to know more about your brand and what it has to offer.

3. It will Build Trust

A logo is a stamp of professionalism and authority. People are more likely to trust a company that has a logo than one without. When running your campaigns, your logo will earn your trust. People will want to keep reading your content because they believe you’re a genuine entity and not spam.

A logo that is prominent on your social media campaign content will make your brand stand out and will be enough to make your target audience want to build a relationship with you. Isn’t that one of your social media campaign goals?

Design is the silent ambassador of your brand. ~ Paul Rand.

4. It will Drive your Web Traffic

Your logo is the first representation of who and what you are. People will see your logo and try to guess what you’re all about even before you give them any details. They will be curious to find out if indeed they are right about you.

Place your logo prominently in your campaigns and add a link directing your audience to your website where they can find all the information they need.

5. It will Improve Your ROI

As people continue to see your logo, click your links to find out about you, they will start to like and trust you. Once trust has been established, they will start getting interested in your products and they might even convert to repeat

A good logo will put you at the top of your audiences’ minds which in turn increases your conversion rates. If someone is looking for a product category that you offer and they see your logo in the search results they will recognize you instantly and go to your page. This can potentially lead to increased sales.

A good memorable logo is extremely important when it comes to the overall success of your social media campaign. It is the one thing that identifies you and your brand to other people making them want to become your loyal customers.

If you don’t have a business logo yet, it’s time to find a good logo designer and get a logo designed for your business and add it to your social media campaigns!

Do you already have a logo for your business? What has been the reaction to it so far? Let us know in the comments section. 

Social Media Campaign | The African Nomad | Stella Mwangi

Scared to Take your First Solo Trip? The Trick…Just Do It!

Scared to Take your First Solo Trip? The Trick…Just Do It!

I just came back from a 5 weeks trip to Koh Samui, Thailand and Bali, Indonesia. My skin is still sun-kissed 🙂 This was my first solo trip and the only thing I can think of right now is ‘why the hell didn’t I start travelling alone sooner?’.

Taking the step to travel to these two countries wasn’t easy. I postponed it too many times. I was scared to the bone! How would I survive alone? What if something happened to me? Who will I hang out with? So many questions ran through my mind.

But I really wanted to do this trip and I got tired of waiting for someone to travel with so I decided to just go.

You’re probably sailing in the same boat. Too scared to travel alone but the desire to travel just won’t leave you. You’ve planned a million trips with your friends but they end up disappointing you every single time.

Fear holds a lot of people back from doing what truly makes them happy. So why don’t we go through a few fears that are holding you back and see how to deal with them?

5 First Solo Trip Questions We All Have

Will I be safe travelling alone?

The answer is resounding Yes! Safety is the biggest fear that all solo travellers face.

It’s absolutely important that you think about your safety as you travel around the world. To overcome this fear, prepare well, be aware of your surroundings and always act smart. Just like being home, there are precautions that you take to stay safe. This should be the case even when you’re travelling.

Research your destination before you leave home. Read up on the culture, how to behave as a foreigner, where to go and where to keep off, how to dress appropriately, and much more. Don’t call attention to yourself by wearing flashy outfits and jewellery. Don’t get drunk and disorderly.

I also ensure that I share my travel plans with a friend. I give her details about all the flights that I will be taking and names of hotels I will be staying at. I also keep her updated often during my trip. This helps me know someone knows where I am at all time should anything happen.

How about the loneliness?

When I first arrived in Koh Samui I spent 2 of my 4 nights in the hotel room watching TV. Quite a waste of a trip right? I just couldn’t bring myself to go anywhere alone. I kept thinking I’ll feel lonely and out of place sitting in a bar alone. Then I figured I had to suck it up and make the best out of my trip otherwise it would all be a waste.

So I got out and had lunch at a gorgeous cafe’ overlooking the ocean, went out for drinks by myself and went shopping at a night market.

Portuguese Piri Piri Chicken The Cliff Bar Samui

The experience in Thailand made me think that I need a strategy to deal with the loneliness so I came up with a to-do list with things I could occupy myself with while in Bali to ensure I didn’t spend my entire trip indoors. This was quite helpful.

To ensure you don’t have a dull moment, plan ahead on what you want to spend your time doing in the city you’re visiting. You could go as far as to have a daily itinerary.

Another awesome trick is to join Facebook groups where other digital nomads hang out. You will always find people looking for other nomads around the world to hang out with. I met a lovely lady (high five Petra!) on one of the groups I’m a member of and we hanged out twice in Bali and we had a very lovely time. Glad to have met her.

A few of my favourite groups are:

I was sharing a villa in Bali with three other nomads and I found this to be an awesome way to travel instead of staying in a hotel room alone. My roommates were quite friendly and helped me forget that I was indeed alone in a foreign country. So if you get a chance to share accommodation with other nomads, consider it.

Don’t be anxious about loneliness because you will meet lots of great people on the road all the time.

But I’m too shy how will I cope?

One of the things that I found out during my trip is that I’m extremely shy. I’ve always known that I’m the shy type I just didn’t realize how bad my shyness is. But funny enough the trip also helped me learn how to cope with my shyness.

I learnt that people are more willing to help you than you think. All you have to do is ask. Talk to the locals, ask for directions, recommendations for hotels and tourist sites etc.

Work up the courage to start a conversation with a stranger. If this is too much, simply learn how to walk with your head held high, make eye contact and smile often. This makes you inviting and will make people want to talk to you.


Won’t I get homesick?

Missing family and friends will be inevitable. You love them and you’ll, therefore, miss them and there’s nothing wrong with this. The remedy is to stay in touch with them when you’re on the road. With so many communication tools at our disposal, this shouldn’t be difficult.

What if my friends and family don’t approve?

Your family will always worry about you and some will be entirely opposed to the idea. I planned my entire trip without telling anyone and only let my family and friends know a few days before I left when it was too late to talk me out of it.

Sometimes you have to put your needs ahead of others’ and do what you believe is best for you. When the people you love see how dedicated you are to making it happen they will eventually support you.

As you can see all these fears can be overcome so let it go and just do it!

Is there any other fear holding you back from travelling alone that we didn’t address? Let us know in the comments and together we’ll overcome it!

First Solo Trip | The African Nomad | Stella Mwangi

My Journey as a Digital Nomad: How and Why I got Started

My Journey as a Digital Nomad: How and Why I got Started

Living a life of travel is something that most of us view as a far away dream. We keep convincing ourselves that one more year and I’ll get started. One more promotion and I’ll have enough money to travel. I have too much going on right now, maybe next year.

The truth is that all these are excuses.

I have been travelling for three years now and I recently decided to start travelling alone.

So why did I start travelling?

I’ve always been a curious soul. I get bored pretty fast and I’m always itching for an adventure. I’ve always worked unconventional jobs that are thrilling so travel has been something I knew I was meant to do but like everyone else I had excuse after excuse.


Eventually, I got tired of drooling over other people’s travel photos and decided to pursue my own adventures. At the time of my first international trip, I had a partner who loves to travel so it was pretty easy for them to convince me to do it.

Our first trip was to Dubai for Rugby Sevens (not much of a fan but hey…). That was when the travel bug bit me and I’ve not stopped since.

When the opportunity to travel comes up, whether it’s work related, a plan with your friends etc., don’t overthink it, just go. It could be the kick you need to get you on the road full time.

How do I manage to travel every now and then?

The question that most of my friends ask me is how do I manage to pay for all my trips? While the truth is that travel is expensive, what most people don’t realize is that it’s actually not as expensive as you imagine it to be.

I plan all my trips, I don’t use a travel agent. This of course has it’s own pros and cons but the one thing that makes me do it myself is because I get to do all the research especially where money is involved. By planning my trips I get to research for cheap flights, weigh out varying accommodation options, move my dates around and so on. In the end, I save up quite a chunk.

Don’t be scared to plan your own trips, you just need to put in time researching about where you’re going. Read reviews and ask other travellers (me 😉 ) for assistance. Eventually, you’ll learn the ropes and you’ll realize you don’t need to pay a commission to an agent.


The other method that I use to save up for my trips is to reduce my expenses while at home. For instance, when I decided that I wanted to travel for longer periods, I moved to a cheaper house that saw me save $100 every month.

I also try not to live an extravagant life and instead put that money in my travel account. What motivates me is knowing that I can be as extravagant during my trip as my savings will allow me. I no longer focus on material stuff but instead I focus on buying experiences.

My desire to travel more also motivates me to work harder. I focus all my energy on my online business and do everything that I can to find clients and from my earnings, I’m able to save enough to stay on the road.

What has been my greatest motivation?

The one thing that has helped me manage to keep this life going is my attitude. It’s totally true that you are your first hindrance to living the kind of life you want.

My mantra has always been ‘If you can see it in your mind, if you can imagine it, then it’s possible.’ This is the attitude I carry around. I know it’s possible to live as a full time digital nomad so I chase that possibility with everything I’ve got.

So start by seeing yourself doing it, believe that it’s possible, surround yourself with people who are doing it and let them rub the ‘I can do it’ attitude on you.


My word of advice…

Let go of the fear, the doubts, the excuses and simply do it. It’s better to try and fail than to never try at all and live wondering what if!

The African Nomad | Stella Mwangi

Creating a Winning Content Marketing Strategy

Creating a Winning Content Marketing Strategy

Do I really need a content marketing strategy? What for?

As an online business, you cannot escape selling your content. Unlike a brick and mortar business that can pin up ads on street corners or on the local daily, your online business depends on how well you can use content to grab your target audience’s attention.

Content is definitely still king. But what’s good content if you can’t get your audience to see and make use of it?

The trick to making content work for your online business is to market your content right.

So how do you do this?


Hire a Virtual Assistant: Top Skill Sets that Make for a Great VA

Hire a Virtual Assistant: Top Skill Sets that Make for a Great VA

You’ve come to the important realization that you need to hire a virtual assistant because you just can’t get everything done as soon as you’d want to. 

Hiring a VA has its perks and for most entrepreneurs, this has helped them grow their businesses much faster. Unfortunately hiring a virtual assistant is something that most people struggle with because this individual will be exposed to important business information. Therefore, a lot of time and keenness needs to be taken when you want to hire a VA.